Social Media Management

What really makes Maurissa stand out is her unwavering dedication to making sure that every piece of content fits perfectly with a brand’s mission and vibe. She takes the time to truly understand a brand’s values and identity, which allows her to create compelling stories that genuinely represent them.

Maurissa’s knack for blending innovation with a brand’s essence brings a fresh and impactful perspective to every project she tackles. This results in a fantastic connection between brands and their target audiences. With her passion for writing and her finger on the pulse of social trends, she has become an incredibly valuable asset in the ever-changing world of content creation and brand representation.

UPchieve’s TikTok Activation

SPRING 2023

Targeting primarily students aged 12-18, UPchieve’s content team initiated the launch of a TikTok channel to engage our audience where they actively participate. The results were remarkable: within the first two weeks of its launch, we gained 200 new followers, and over the subsequent four months, we gained more than 20,000 total likes.

I also spearheaded the development of an education-focused influencer database, meticulously curating a roster of top-tier influencers within the “#edtok” community for potential collaboration. This initiative yielded remarkable results, generating over 100 new sign-ups on our platform and amassing an impressive 18,000 views on partner posts.

UPchieve’s Instagram Channel

WINTER 2022-FALL 2023

Delving into the dynamic world of social media, I led the charge in managing UPchieve's Instagram channel with a focus on innovation and audience engagement. Embracing the versatility of the platform, I experimented with various content styles, including the use of memes and leveraging pop-cultural moments, to connect with diverse audience groups effectively. Through strategic content creation and analysis, we explored new avenues to reach and resonate with our audience, ensuring that every post served a purpose in driving engagement and fostering community interaction.