I turn brand strategy into content people actually feel .

I'm Maurissa, a content marketing manager and creative strategist with 7+ years shaping narratives for wellness, lifestyle, SaaS, and mission-driven brands. I blend strategy with intuition and data with storytelling to build content that connects, not just converts.

Here's how I show up for brands.

Whether I'm building a content strategy from scratch, developing a brand's voice guidelines, or producing the assets that bring a campaign to life — I work end-to-end. That means I can own the big-picture thinking and execute the work, which is rare.

Here's where I live:

Content Strategy & Planning — editorial calendars, platform strategies, content frameworks, audience positioning
Brand Storytelling & Copywriting — voice guidelines, web copy, email series, blog, case studies, campaign messaging
Campaign Concepting & Creative Direction — social campaigns, influencer strategy, UGC partnerships, brand activations
Creative Production — pitch decks, presentations, marketing materials, flyers, brochures, social graphics
Project Management — cross-functional collaboration, creative briefs, workflow systems, timeline ownership

A little about me.

I'm a creative at heart who also happens to love a good spreadsheet. I believe the best content strategies start with genuine curiosity about people — what they care about, what they scroll past, and what makes them stop and actually feel something.

I've spent 5+ years in rooms where strategy meets storytelling, and I've learned that the brands people love most are the ones that sound like humans wrote them.

When I'm not building content, I'm discovering hidden gem restaurants, on set for someone's shoot, or perfecting my fitness routine. (And yes — my husband and I were featured in a Fenty Fragrance commercial for Valentine's Day. That happened.)