Marketing Collateral
Maurissa is skilled in writing compelling copy and creating captivating marketing collateral across various mediums. From reports to brochures, videos, and more, she combines her strong writing skills with a deep understanding of each medium’s unique requirements.
Maurissa crafts engaging and persuasive content that resonates with the target audience effectively communicates key messages, and drives desired actions. With a keen eye for detail and a creative mindset, she ensures that every marketing piece she creates is visually appealing, cohesive, and aligned with the brand’s identity and goals.
UPchieve’s 2022 Annual Report
SPRING 2023
Maurissa played a pivotal role in crafting the 2022 annual report, excelling in both copywriting and wireframe design. Additionally, she took the initiative to curate compelling stories for the report and collaborated closely with internal stakeholders to define significant company milestones.
The Aaron Custodio Story, UPchieve
SPRING/SUMMER 2022
I took the lead in brainstorming and carefully planning a touching video shoot to highlight the incredible story of one of our platform’s standout students. Aaron’s journey, as a first-gen high schooler accepted into four Ivy League schools thanks to UPchieve, was at the heart of it all.
I didn’t just come up with ideas, I was hands-on in mapping out the story, making sure every shot captured Aaron’s inspiring tale just right. When it came to the actual shoot day, I stepped into the role of on-site creative director, making sure our vision came to life with flair and enthusiasm.
Lamb Consulting Group’s Marketing Deck
FALL 2022
Maurissa crafts visually appealing presentations that effectively convey key marketing messages. She focuses on simplicity and clarity. She understands that complex and cluttered slides can quickly overwhelm and confuse the audience.
