Campaign Briefs

I’ve got plenty of experience developing creative briefs that actually get people excited. I’ve led big national campaigns and local projects, making sure strategy and creativity go hand in hand. Whether it’s nailing down client goals or sparking ideas for creative teams, I love turning a vision into something real.

AYR Wellness’ BHM 2024

I undertook the responsibility of developing a national campaign for Black History Month, designed to both inspire and educate our audiences. The campaign aimed to shed light on the significant impact of cannabis-related incarceration on the Black community, particularly for those who may not have been fully aware of this issue. This brief was shared with the studio/graphic design team to create the graphics for the campaign.

AYR Wellness’ March Madness 2024

I was entrusted with spearheading a national campaign for March Madness, aimed at leveraging cultural moments in a vibrant and captivating manner. The objective was to infuse the excitement of this iconic event with current cultural trends, crafting an experience that was both entertaining and immersive.