Campaign Briefs

With a wealth of experience in writing creative briefs, Maurissa has spearheaded major national campaigns and regional initiatives, seamlessly blending strategy with creativity. From articulating client objectives to inspiring creative teams, Maurissa excels in translating vision into actionable plans.

AYR Wellness’ BHM 2024

I undertook the responsibility of developing a national campaign for Black History Month, designed to both inspire and educate our audiences. The campaign aimed to shed light on the significant impact of cannabis-related incarceration on the Black community, particularly for those who may not have been fully aware of this issue. This brief was shared with the studio/graphic design team to create the graphics for the campaign.

AYR Wellness’ March Madness 2024

I was entrusted with spearheading a national campaign for March Madness, aimed at leveraging cultural moments in a vibrant and captivating manner. The objective was to infuse the excitement of this iconic event with current cultural trends, crafting an experience that was both entertaining and immersive.